That said, we've all had days where we struck out with one or both. On those days, don't forget about another option: swim baits. Take a look.
These baits look like something a bass would hit. This design is red on the bottom, which helps them show up in stained water. However, there are numerous designs, including a realistic gizzard shad. Here's what they look like out of the package.
That large tail is key. The action on it mimicks the way a minnow swims. I recommend sliding a bullet weight onto your line first and then tying this bait on. This will greatly increase your casting range.
Here's the bass I caught with my swim lure.